PortfolioCloud, the advanced portfolio management solutions provider, has touched down in the UK following a new integration partnership with Seccl, the Octopus-owned embedded investment platform.
Having established itself in the Australian market, providing large financial institutions with flexible, modern API-advice tools, PortfolioCloud has made the decision to expand into the UK market by combining forces with Seccl. Platforms powered by the embedded investment platform will be able to integrate PorfolioCloud tech into their existing workflows.
In doing so, they will provide their users with sophisticated tools for efficient portfolio management, along with improved advisory processes for both discretionary fund managers (DFMs) and advisors alike.
The partnership is designed to support DFMs, larger advice firms and consolidators seeking a better way to engage with platforms, streamline shared workflows between advisers and those managing models, and overcome operational inefficiencies caused by monolithic, disparate legacy technologies.
Mark Links, COO of PortfolioCloud
Mark Links, COO of PortfolioCloud, former head of operations at Transact and AXA Elevate, said: “Portfolio management at scale is complex and requires a deep understanding of the workflows for advisers, DFM’s and platforms. As a single-product SaaS business, we leverage this expertise, leaving the platforms to focus their internal resources on other business priorities.
“We are excited to partner with the team at Seccl as they redefine the way retail financial services are delivered in the UK with integrated technology at the heart of it.“
Partnering with Seccl underscores PortfolioCloud’s commitment to offering step-change in efficiency and portfolio personalisation, while meeting regulatory standards, and demonstrating strong client outcomes.
Streamlining processes and improving client interactions
The platform integration empowers DFMs with advanced controls and tools through a unified interface, supporting efficient portfolio construction, management, and rebalancing via the Model Manager Portal. This is particularly beneficial under the ‘Reliance on Other’ framework where DFMs have client authority.
With PortfolioCloud, advisers can also manage advised portfolios and engage digitally with clients using digital client consent capabilities, streamlining processes and improving client interaction.
James Holmes, Seccl’s chief commercial officer
Additionally, the platform enhances advised workflows with tools for individual or bulk rebalancing, generating Advice documents, and automating trades.
James Holmes, Seccl’s chief commercial officer, commented: “We were impressed with PortfolioCloud’s model management capabilities and their ability to integrate quickly using our API. This allowed us to bring a best-of-breed DFM solution to market while freeing up our own internal development teams. It’s another integration we’re proud to bring to market – and another demonstration of how genuinely API-first technology can rapidly and cost-effectively transform experiences for the better.”
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