PensionBee, the online pension provider, is officially expanding into the world’s largest defined contribution pension market, the US, which represents approximately 80 per cent of the global total and $22.5trillion in assets.
The news comes after PensionBee Inc, the firm’s wholly-owned US subsidiary, registered with the Securities and Exchange Commission (SEC) as an investment adviser.
In May, PensionBee entered into a strategic agreement with State Street Global Advisors (SSGA), which will see SSGA provide marketing support to PensionBee as it uses its data-led, multi-channel customer acquisition approach to attract new customers.
PensionBee has also selected a range of investment portfolios to offer to customers that use SSGA’s model portfolios, exclusively consisting of SSGA-managed Exchange Traded Funds (ETFs).
PensionBee will deploy its online retirement proposition and proprietary technology, enabling US consumers to easily consolidate and roll over their 401(k) plans and Individual Retirement Accounts (IRAs) into one new IRA.
Romi Savova, founder and CEO of PensionBee
Romi Savova, CEO of PensionBee, commented: “In the year of our 10th anniversary since founding PensionBee, we are delighted to expand the reach of our award-winning customer proposition, innovative technology platform and unique marketing approach to the US market.
“Our vision is a world where everyone can enjoy a happy retirement. By entering the world’s largest defined contribution pension market, where many consumers still struggle to prepare adequately for retirement amidst an array of confusing and opaque investment options, our unique and simple approach to online retirement savings will resonate.”
Planning for rapid growth
The online pension provider expects its US business to grow rapidly, aiming to administer between $20billion to $25billion in US-defined contribution assets over the next decade, such that it becomes of equal importance to its growing UK business.
In the UK, Pensionbee has over £5billion of Assets Under Administration (AUA) on behalf of over 250,000 Invested Customers. It plans to continue to grow its market share, pursuing around a two per cent market share of the £1.2trillion pensions market over the next five to 10 years and is also looking to onboard one million customers.
Having achieved ongoing Adjusted EBITDA profitability at the end of 2023, the pension provider expects to be profitable in the UK on an Adjusted EBITDA basis for the full 2024 financial year.
Yie-Hsin Hung, CEO of State Street Global Advisors, also commented: “Our collaboration with PensionBee will enable millions of Americans to have access to model portfolios built with our ETFs in individual retirement accounts managed by PensionBee. We are excited to provide the models and access to some of the world’s largest and most liquid SPDR ETFs to enable PensionBee’s clients to save for retirement.”
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