UAE-based platform bank, Wio Bank PJSC, is partnering with the Etihad Airways loyalty programme, enabling Wio customers to earn Etihad Guest Miles for every AED deposited into their savings.
Through the new programme, Wio Personal customers can earn one Etihad Guest Mile for every AED deposited into a 12-month fixed Saving Space. This represents the first time a bank has offered miles to customers without linking them to a payment card.
Wio Bank says the benefit enables immediate travel planning, thanks to the fact that the miles are credited to Etihad Guest accounts within days of opening the fixed deposit.
Jayesh Patel, CEO of Wio Bank
Jayesh Patel, CEO of Wio Bank PJSC, said: “Our partnership with Etihad Airways is a pivotal step in our mission to redefine banking in ways that are new to the market and deliver immediate extra value to our customers when looking at savings and rewards. By allowing customers to earn miles directly through their deposits, we’re not just encouraging savings – we’re enabling financial independence and turning dreams of travel into tangible realities. At Wio, we continue to seek out the best partnerships, offerings and rewards that benefit our customers.”
The partnership comes as Wio aims to bring unique benefits to its customers. As it joins forces with Etihad Airways, it says this reflects its broader strategy of leveraging strategic partnerships to innovate and expand its offerings.
Bolstering savings
The programme also offers customers the opportunity to earn up to 10 million Etihad Guest Miles. With Etihad Guest reward flights starting from just 5,000 Etihad Guest Miles, new account holders can quickly earn flights to destinations across the globe.
Customers could opt for a return Business class flight to London or Tokyo for 140,000 Miles or a return Economy class flight to the Maldives or Istanbul for 30,000 Miles or Athens for 40,000 Miles.
“Innovative new partnerships have always been at the heart of the Etihad Guest programme, and we’re proud to be collaborating with Wio Bank to offer an entirely new way for our guests to earn Miles,” added Antonoaldo Neves, CEO of Etihad Airways. “As we celebrate reaching 10 million Etihad Guest members, we continue to enhance the programme, giving our members more opportunities to earn Miles they can use for their next holiday or getaway with us.”
The Etihad Guest programme offers its members a customised experience, with the ability to earn Miles through flying, or spending with local partners. Etihad Guest members can choose to redeem their rewards for flights and holidays or spend in the Etihad Guest Reward shop and across a wide range of retail partners.
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