The 2025 Fintech Pledge, the campaign aiming to improve the financial lives of 25 million people by 2025, has successfully achieved over 15 million actions towards its goal.
Launched by Zopa Bank and ClearScore in 2022, the Fintech Pledge aims to help millions of UK consumers strengthen their ability to withstand an economic shock, successfully achieving more than half its initial objective.
Zopa and ClearScore mobilised a cross-industry coalition of 55 fintechs firms and their industry partners like Google Cloud, Salesforce, PayPlan and StepChange who joined forces to tackle the cost-of-living crisis.
The Pledge achieved its latest milestone by incentivising cross-industry collaboration and connecting consumers to financial technology platforms that make savings work harder; improve credit scores; manage and consolidate debts; lower bills and household outgoing cost; and determine if they are entitled to benefits and financial aid.
The campaign originally aimed to achieve 10 million actions but eventually extended its goal to cover 50 per cent of the UK adult population, supporting millions of people in taking a positive step towards improved financial resilience.
Jaidev Janardana, CEO of Zopa Bank, said: “We’re thrilled to see the 2025 Fintech Pledge continue to progress so rapidly. While our economy is stabilising and inflation has largely abated, there is no room for complacency. The fintech ecosystem can jump-start the UK economy, helping consumers bounce back by embracing new behaviours that support their long-term financial well-being.”
Making good on its promises
This year, the 2025 Fintech Pledge has also already appointed additional lead partners for its pillars alongside Zopa Bank, which leads savings, and ClearScore, which leads credit. The Money and Pensions Service, Policy in Practice and StepChange will lead the bills, benefits, and debt pillars respectively.
The Money Charity is also continuing its work as the Pledge’s lead charity partner, supporting the campaign and using funding from Zopa Bank and ClearScore to provide financial well-being workshops in the community.
The Pledge continues to grow and its latest members to join since January 2024 include:
Creditec, the embedded finance platform
Lending platform Lendable
Financial education provider Munny
MyBnk, the UK’s largest financial education charity
TransUnion, the global information and insights company
Pocket Power, helping users to save on bills
Financial education platform Hug Academy
Justin Basini, CEO and co-founder of The ClearScore Group, commented: “The 2025 Fintech Pledge shows the power of collaboration between fintechs, data providers, tech enablers and consumer organisations. The results have been groundbreaking and the impact we are having, helping people manage their money better, is significant. Congratulations to each person who has made a positive change to their finances and all the fintechs who have helped them.”
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