Global payments platform, Adyen, is actioning expansion plans into India, following the grant of authorisation from the Reserve Bank of India to operate as an Online Payment Aggregator in India for domestic and cross-border payments.
As part of its commitment to accelerating payment innovation in India, Adyen also plans to launch a technology hub in Bangalore, known as the centre of India’s high-tech industry, as well as launching local payment processing capabilities.
The tech hub will bring technical resources closer to merchants, and enable Adyen to tap into the strong tech talent pool in India to build and support payment products for India and Adyen’s global platform.
Adyen explained that its local payment processing capabilities are foundational to its all-in-one payment platform, enabling merchants in India to optimise each transaction. Ingo Uytdehaage, Co-CEO of Adyen, explained that pushing for a cashless India presents an opportunity for businesses to offer new customer journeys in its rapidly growing e-commerce market.
“We are looking to help transform digital payments in India with our global full-stack solution and local payment processing capabilities, optimising transactions so our merchants can focus on opportunities to scale in India,” added Aditya Khullar, country manager of India at Adyen.
Adyen manages the entire payment flow, including gateway, risk management, and acquiring for its merchants. This means that brands can accelerate global expansion and optimise payment processes, while continuing to meet customer expectations.
Adyen provides businesses with insights around local schemes and payment methods with best-in-class technology and deep acquiring expertise. With direct card acquiring connections with major card schemes such as Visa, Mastercard, Rupay and local direct debit payments UPI, transactions are processed locally in India via Adyen’s platform. Merchants can leverage Adyen’s single platform to offer all the key payment methods that shoppers prefer, such as credit and debit cards, along with relevant local payment methods.
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