Magma Home, the French real-world assets platform leveraging digital twin and blockchain technology for real estate management, has completed the next step in its MENA region expansion as it opens a new office in Dubai.
With Dubai and Abu Dhabi spearheading smart city initiatives and green building projects, the launch of Magma’s Dubai office aligns with the UAE’s commitment to digital transformation in real estate, with a special focus on energy efficiency, data traceability, and sustainable development.
Magma’s proprietary offering is the Digital Twin Token (DTT), a unique digital asset that consolidates all validated property data—ranging from operational metrics to 3D building models—into a single source. This technology enables stakeholders, including real estate owners, facilities and operations managers, and utility providers, to access, share, and audit real estate information seamlessly, improving efficiency, data accuracy, and sustainability.
Building on its successful tokenisation of a Parisian building by creating its DTT, Magma’s expansion into the MENA region marks the beginning of its next chapter. The company has plans for further integration of AI and 3D data visualisation to enhance its technological offerings tailored to local market needs.
Matthieu Merchadou Melki, co-founder and CEO of Magma
Magma was founded by Matthieu Merchadou, who led the Miami Beta City project which focused on advancing smart city technology. Commenting on the expansion, he said: “Dubai’s growth as a hub for innovation and technology offers the perfect environment for Magma to bridge the gap between real estate and emerging technologies like digital twins and blockchain.”
“With our new office in Dubai, we are not just introducing advanced solutions but also enabling industry professionals to achieve operational excellence, sustainability, and transparency.”
Modernising real estate management
As part of its efforts to modernise real estate management, Magma is partnering with Akila, the firm focusing on IoT for the real estate sector. The partnership aims to address challenges such as data fragmentation and inefficiency, offering stakeholders a holistic view of building performance. This collaboration will help Magma deliver optimisation in energy, maintenance, CO2 emissions, and waste management for the region’s real estate sector.
By integrating Akila’s energy optimisation tools and Magma’s blockchain-based data verification, the two companies enable better predictive maintenance, energy efficiency tracking, and environmental impact reporting.
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