The financial wellness app developed by Spanish fintech company ID Finance, Plazo has completed its next step in providing value to its users by rewarding them for using the Plazo Mastercard. This has been made possible following a partnership with loyalty platform, Woowbe.
Plazo customers can enjoy cashback, products and additional benefits across nearly 200 retailers. Spanning across a variety of sectors, including dining, travel, beauty products, aesthetic clinics, fashion, and education, users can acquire two to 20 per cent cashback on debit card transactions.
Abelardo Martínez, head of marketing at Plazo commented: “We are delighted to continue rewarding Plazo customers for using their Plazo Mastercard debit card, now with Woowbe. From now on, they can enjoy cashback and other perks while shopping at numerous fashion chains, purchasing products from popular sports brands, buying items from renowned tech and cosmetics brands, or taking advantage of discounts with travel brands and many dining establishments, among many others.
“With this new partnership, we aim to strengthen our customer-centric strategy, rewarding our clients and deepening their connection with us by addressing their everyday needs.”
Partnership with Woowbe
Founded in 2020, the Spanish startup Woowbe has developed an AI-based loyalty system focused on personalisation, delivering an innovative experience by connecting financial platform users, like Plazo’s, with retailers both in e-commerce and physical stores. This connection boosts sales both online and offline. All the while, it significantly improves user experience and fosters loyalty for both retailers and financial apps.
Rafael Carrascosa, co-founder and CEO of Woowbe
Rafael Carrascosa, co-founder and CEO of Woowbe added: “For Woowbe, it is immensely satisfying to collaborate with innovative and dynamic companies like Plazo. We share a vision and focus on user experience, adding constant value and leveraging technology to create ecosystems where all parties benefit.”
Building on foundations with Pecunpay
The collaboration with Woowbe has been made possible through Plazo’s agreement with Pecunpay, a Bank of Spain-regulated electronic money institution and part of Minsait Payments (Indra Group).
Pecunpay serves as the issuer and manager of Plazo’s payment card and account. It enables secure integration of reward programmes so that customers automatically receive cashback on offers available in both physical and online stores.
Enrique Álvarez Fernández, general manager of Pecunpay
It is worth noting that Pecunpay and Woowbe entered into a strategic collaboration agreement in 2022 to provide all their clients with access to Woowbe’s loyalty system. The new agreement with Plazo builds on this foundation, giving Plazo users access to a wide range of offers and benefits.
Enrique Álvarez Fernández, general manager of Pecunpay stated: “We are thrilled to continue expanding our offering, primarily focused on accounts and cards, with innovative and practical services such as direct, unrestricted cashback. Thanks to agile and groundbreaking partners like Woowbe, we are reaching more users, making the Plazo card the preferred choice for payments in any establishment due to its simplicity, security, and the benefits it offers.”
The post Plazo Improves Rewards Programme Following Partnership With Woowbe appeared first on The Fintech Times.
