Reserva, one of the largest fashion retailers in Brazil, has joined forces with payment orchestrator Yuno, in a move to unlock more sustainable growth.
By leveraging technology from Yuno, alongside streamlined payment management, Reserva has revealed it successfully increased its purchase conversion rate by four per cent while also enhancing operational efficiency, optimising fraud prevention, and delivering a smoother customer experience.
Prior to the partnership, Reserva faced several challenges as it experienced a rapid surge in e-commerce sales following its use of conversational marketing through WhatsApp. With double-digit growth and increasing scale, the fashion retailer required greater operational stability and needed to offer a wider range of payment options to meet expanding customer demand.
By partnering with Yuno, Reserva aimed to address many of these pain points, with Yuno enabling access to over 300 global payment methods through an intuitive interface and selecting those most relevant to its customers in just a few clicks.
Reserva explained that this solution saved its tech and finance teams a significant amount of time, as they had previously been burdened by the lengthy and complex process of manually onboarding payment providers and managing reconciliations.
“Partnering with Yuno has been a game-changer for us,” explained Clara Farias, product manager at Reserva. “By centralising all our payment management in one place and enabling the quick integration of multiple payment options, we’ve not only improved conversion rates but also freed up our technical teams to focus on our core business.
Improving operational efficiency
Reserva explained that Yuno’s ability to centralise all payment operations into a single platform helped to reduce operational friction and empowered internal product teams with limited technical expertise to handle payment orchestration, freeing up Reserva’s development teams to focus on driving business growth and innovation.
Walter Campos, general manager at Yuno, also added: “We’re proud to have partnered with Reserva in their journey to streamline payment management and enhance the customer experience. By providing a centralised platform that integrates over 300 global payment methods, alongside leading anti-fraud tools and innovative features like Smart Routing, Yuno has helped Reserva significantly improve operational efficiency. We look forward to continuing to support Reserva in their growth and success.”
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