Paymob, the financial services enabler in the Middle East and North Africa (MENA), now enables consumers to use Apple Pay to make purchases in-store, in-app and online, following the recent launch of the payment method in Egypt.
The Paymob merchant network will accept Apple Pay across Egypt, offering customers a seamless, secure and private payment experience.
Bolstered by secure payments through Face ID, Touch ID, or device passcode authentication, Paymob also hopes Apple Pay will help reduce cart abandonment, boost sales, and provide a payment solution that meets growing consumer demand for modern digital convenience.
This launch reflects Paymob’s ongoing commitment to empowering businesses of all sizes to thrive in the digital economy by providing them with access to cutting-edge technologies that increase sales and fuel growth while enhancing customer experiences.
Mina Makar, VP of product at Paymob commented: “This is a pivotal moment for Egypt’s payments landscape. With Apple Pay now available, merchants have access to a solution loved by consumers globally. The widespread adoption of Apple Pay today demonstrates its transformative potential. At Paymob, we are committed to enabling businesses to tap into this market potential, driving their growth and success in the digital economy.”
Customers can also use Apple Pay on iPhone, iPad, and Mac to make faster and more convenient purchases in apps or supporting merchant websites without having to create accounts or repeatedly type in card details, shipping and billing information.
In 2018, Paymob became the first fintech company to receive the Central Bank of Egypt‘s (CBE) Payments Facilitator licence. It offers also merchants over 50 payment methods that enable them to accept payments across multiple channels.
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