UK fintech Zilch has surpassed five million registered users, now used by nearly 15 per cent of the country’s working-age adults.
The company says it has helped customers save over £750million in fees and interest since launching under five years ago. Zilch has also reached quarterly profitability for the first time, while reporting year-on-year revenue growth and over £4billion in retail sales through its platform.
The announcement coincides with the launch of its largest ad campaign to date, as the firm looks to cement its position in the competitive payments and credit space.
Philip Belamant, co-founder and CEO of Zilch, said: “Over the past 12 months, we’ve seen phenomenal momentum: in five years we’ve saved customers over £750million in fees and interest, never charged a late fee, hit quarterly profitability, and driven over £4billion in sales for brands – all while cutting their advertising costs by 50 per cent and converting 10 to 20 times better than Google and Meta.”
“Today, Zilch is re-inventing credit from the ground up. By using the latest AI technology, we’re not just underwriting smarter, we’re helping brands deliver real-time, personalised offers at scale. And with every payment, we’re turning advertising revenue into something meaningful: lower costs and better rewards for our customers. It’s a smarter, more human way to do credit and drive commerce.”
New ad campaign
Zilch has also launched its largest advertising campaign to date, with a multi-city, multi-media takeover which celebrates the brand’s rapid growth and redefines what it means to pay smarter. ‘Spend with benefits’ heralds a new standard in consumer value – positioning Zilch as the payments provider “offering the most benefits of any in the market today”.
“With nearly one in seven adults in the UK holding a Zilch account, our customers are telling us they want more than just credit – they want all the regulatory protections, full transparency, flexibility to spend anywhere and more than anything value whenever they pay. That’s what Zilch delivers. And now, we’re telling that story at scale to the whole of the UK in a world-first ad-campaign. Watch this space,” Belamant also added.
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