Trading and investing platform eToro is joining forces with social media giant X, to publish a series of financial education content through live stream events, video on demand and audio ‘Spaces’ for its users.
By partnering together, eToro and X hope to bring accurate and accessible investment content to the platform. The new financial education programme will roll out across the UK, Germany, France, Italy, Spain, the UAE, as well as the US.
The expert-led content will be immediately available to all X users, bringing analysts and thought leaders from the investing community together to share insights and analysis, discuss trending topics and breaking news, as well as to explain investment fundamentals live on X.
This partnership is in addition to the renewed agreement for title sponsorship for X’s real-time Cashtag feature which provides charting and data from TradingView on a huge range of stocks, cryptos and other assets alongside the ability to invest with eToro.
Yoni Assia, co-founder and CEO of eToro
Yoni Assia, co-founder and CEO of eToro, said: “We believe there is power in shared knowledge. It’s why we created a collaborative, social investment platform and it’s why we prioritise financial education through our eToro Academy.
“Having been long-term collaborators with X, we are delighted to extend our partnership to provide more opportunities for financial learning and the sharing of investment insights on X.
“We know that an increasing number of people turn to social media for accessible, relevant financial content. It provides a forum for many who were excluded by more traditional channels. Partnering with X will also enable us to deliver the very best in financial education to a global audience.”
Bringing financial education to X
Linda Yaccarino, CEO of X
Linda Yaccarino, CEO of X, also commented on the partnership: “Bringing eToro Academy to X is testament to the strength of the partnership we have built together and the continued growth of the financial investment conversation on X.
“The continued success of our collaboration will bring more high-quality video content to the service, building on our innovation around cashtags and new features.”
In 2023, over 1.4 billion posts on X referenced trading or investing topics, representing a year-on-year growth of 54 per cent. The US, while sizable with over 342 million posts, still represents under a quarter (24 per cent) of the global conversation in 2023.
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