J.P. Morgan Payments is extending its partnership with biometric verification firm PopID, to deploy in-store biometric payments to pilot merchants across the United States.
The pay-by-face biometric payments solution looks to enable shoppers to complete transactions more seamlessly, removing the need for them to pull out their phones or credit cards.
Biometric loyalty program check-in and payment provides a swift ordering and checkout experience for merchants and customers alike.
During enrollment, customers take a photo of their face which is converted into a template, encrypted and stored in the PopID cloud. As a merchant-agnostic solution, customers can utilise their facial biometrics at any participating pilot merchant once they enrol. The solution is consent-driven and customers can opt in and out of the programme at any time at their discretion.
“This is a giant step forward in helping our clients reimagine the entire retail experience for their customers and bringing best-in-class biometrics payments solutions to the market,” explained Jean-Marc Thienpont, managing director, omnichannel and biometric solutions at J.P. Morgan Payments. “We offer something that is hard to match – the stability, scale and trust of a world-class bank combined with the technology and agility of a fintech.”
PopID research has shown the platform decreases ordering and checkout times by up to 90 seconds per transaction and can increase ticket size by four per cent.
John Miller, CEO at PopID, said: “We’ve seen a remarkable increase in speed and a rise in customer loyalty when biometric technology is available. Allowing people the freedom to authenticate loyalty and pay how they want, while levelling up security, is critical to today’s consumer.”
Already enjoying success
Fast food chain Whataburger, which already accepts biometric payments through PopID’s solution, plans to extend biometric payments with payment processing powered by J.P. Morgan Payments.
“We are excited to continue to embrace biometric payments to help us revolutionize the way our customers purchase their favourite food reliably and securely,” added Jerry Phillips, VP of technology at Whataburger. “At Whataburger, we believe in innovation, and this marks a significant step forward in enhancing our overall dining experience. This new offering allows us to provide a faster, safer and seamless checkout process for our valued guests, backed by the stability of an established financial institution.”
Whataburger has already seen a positive impact with faster checkout times and increased loyalty engagement at the counter and on self-ordering kiosks. After registering for biometric loyalty and payment in the Whataburger mobile app, guests don’t need to pull out their mobile phones and scan the QR code to check into the loyalty programme or further authenticate payment, which is done through a biometric scan.
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