PayBy Streamlines Payments Process for UAE Merchants With New POS Solution

Taking the next step in their payments journeys, UAE merchants can now generate payment links and QR codes directly from Astra Tech‘s fintech arm, PayBy and its POS solution.

The solution streamlines both online and offline payment processes and eliminates the need for external portals in the UAE. The PayBy POS technology supports a comprehensive range of payment methods. These include but are not limited to:

bank cards
Alipay+
WeChat
Botim Wallets
Apple Pay
Samsung Pay
Google Pay
NFC payments

The direct generation of payment links and QR codes from the terminal offers merchants ease and security in accepting payments from an array of domestic and global customers. This feature simplifies operations while enhancing customer satisfaction.

Tackling the need for secure and versatile payments solutions

In the UAE, there are over 450,000 merchants operating across various sectors, according to the Dubai Chamber of Commerce. These merchants face significant challenges. In fact, 65 per cent reported difficulties in managing multiple payment systems and integrating online and offline transactions, according to a survey by Visa. As a result, this underscores the pressing need for efficient, secure, and versatile payment solutions.

Abdallah Abu-Sheikh, founder of Astra Tech

Abdallah Abu-Sheikh, founder of Astra Tech commented: “At PayBy, we are constantly seeking innovative ways to meet the evolving needs of our customers and simplify their payment processes. Being the only merchant acquirer in the UAE to offer payment links and QR codes directly from our terminals is a significant milestone.

“This integrated solution provides our sector-diverse merchants with the flexibility and efficiency to operate seamlessly within the UAE’s complex market.”

While the POS machine’s primary focus is on enhancing the merchant’s ability to handle payments effortlessly, PayBy is also partnering with new firms to enrich the overall payment experience.

The integration of globally recognised payment options, such as WeChat Pay, adds value by catering to the diverse needs of international customers, particularly Chinese tourists.

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