With a focus on community and connectivity, Kixy will launch its app soon, helping bridge the financial understanding gap for those who traditional financial services have underserved.
Having recently partnered with the British Wrestling Association (BWA) to support the community’s financial well-being and foster greater social connectedness, we sit down with Dr. Amir Zarifnia, founder and CEO of Kixy to learn more about the company.
Tell us more about your company and its offering
Dr. Amir Zarifnia, CEO of Kixy
Kixy is an innovative fintech start-up strategically positioned in the dynamic UK financial sector. Our upcoming socially focused financial services mobile application is set to redefine financial transactions while maintaining the highest regulatory standards. With a team of seasoned experts, we are poised to lead the way in delivering a socially driven financial services platform.
Our soon-to-launch app will offer a comprehensive suite of financial services for personal and business use, including accounts, payments, transfers, and unique social features. Designed to enhance financial literacy and foster a genuine sense of community, Kixy introduces a fresh approach to financial empowerment. By combining social engagement with essential financial functionality, our platform provides an exciting and community-minded way to manage finances.
What problem was your company set up to solve?
Our mission is clear: to reshape financial services by embedding social connectivity into them. Kixy goes beyond conventional financial operations, offering a platform where users can manage their finances while connecting with a community of like-minded individuals and achieving their financial goals in a supportive, interactive environment.
This mission is particularly timely. Many people today remain underserved by traditional financial services, and we aim to bridge that gap by catering to digitally savvy users seeking more from their financial experience.
By delivering convenience, social connectivity, and alignment with personal values, we empower users to feel more connected both economically and socially. We serve a diverse range of individuals—young entrepreneurs, freelancers, and Gen Z users—who are drawn to a more integrated and engaging approach to finance.
Since launch, how has your company evolved?
Since our launch in 2018, Kixy has undergone a remarkable transformation. Initially established as a money transfer service, we utilised technology to simplify financial transactions. However, recognising a gap in the market for an integrated, socially engaging financial platform, we pivoted towards creating a more community-focused solution.
Today, our unique value proposition lies in social finance—a seamless blend of financial services and social engagement. Along this journey, we’ve assembled a team with a shared vision and diverse expertise, committed to developing a product that not only meets users’ financial needs but also fosters a genuine sense of community. Our team’s expertise has been pivotal in designing a platform that resonates deeply with our audience.
What has been the biggest challenge or most ‘tricky moment’ to overcome?
In fintech’s rapidly evolving landscape, staying at the forefront of innovation and ensuring access to cutting-edge technology is a constant challenge. Additionally, building a product, assembling a high-performing team, and securing regulatory approvals are complex undertakings. We have tackled these challenges head-on by honing our adaptability and focusing on resilient, forward-thinking solutions that keep us ahead of the curve.
This adaptability reinforces our commitment to delivering value-driven services that meet users’ financial and social needs.
What are your biggest achievements or ‘proudest moments’ so far?
We’ve already celebrated several proud milestones, with our recent partnership with British Wrestling (BWA) being a standout achievement. Through this collaboration, Kixy will soon be introduced as the official financial partner across BWA’s 80 clubs and to their members throughout the UK. This strategic partnership will enable clubs within the network to adopt Kixy’s platform for their financial and payment service needs, showcasing our capability and appeal within diverse communities.
On a broader level, I am immensely proud of the team we’ve built. At Kixy, we’re not a typical fintech start-up. While financial metrics are undoubtedly important, we prioritise making a positive impact on society. Our team embodies this principle, evident in our day-to-day operations and long-term goals. It’s this unwavering commitment that fuels our continuous growth and success.
How would you describe the culture of your company?
At Kixy, our culture is hard-working, respectful, and genuinely engaged. While our team spans a wide range of ages and backgrounds, we all share a laser-focused commitment to ensuring Kixy’s success and empowering our customers to feel more socially and economically connected. This shared work ethic is a powerful driver that unites our efforts and strengthens our confidence in achieving our goals.
As a company that values a community-oriented approach, we are dedicated to fostering an environment where team members can thrive, and where their diverse perspectives inspire innovative solutions that serve our customers effectively. This culture enables us to blend financial expertise with a social mission, positioning Kixy as a unique and impactful player in the fintech landscape.
What’s in store for the future?
The months ahead are incredibly exciting for Kixy. We’ve been working tirelessly to fine-tune our platform to better meet the social and financial needs of our users. While I can’t reveal all the details just yet, we have several impactful features and partnerships in the pipeline that will significantly enhance our users’ experience and financial literacy.
We aim to launch AI-enhanced financial tools by Q2 next year and will continue expanding our partnerships to include organisations that align with our social finance mission. Our roadmap reflects our commitment to delivering a groundbreaking experience that genuinely empowers our users.
The post Behind the Idea: Kixy appeared first on The Fintech Times.
