Looking to foster a community-driven ecosystem where all gamers and agents have equal opportunity for new deals, PLAY, the platform integrating Web3 technologies into gaming, has announced the fair launch of its native $PLAY token.
The token is set to have a central role in onboarding three billion gamers on-chain and deploying three trillion agents in-game. Its generation event (TGE) is taking place on AERODOME, the decentralised exchange (DEX). PLAY removes the traditional overhang of investor tokens in a transparent approach to build trust among potential investors in line with the platform’s community-first philosophy.
Christina Macedo, CEO and founder, PLAY said: “Our fair launch approach is actually a return to the original spirit of token launches — we’re putting our community first and allowing them to grow with us and share in our success.”
As the primary currency of the PLAY ecosystem, the $PLAY token will have immediate utility within the platform, allowing users to engage with playable games from day one. Prior to this TGE, PLAY has been building its platform and community, ensuring that users have access to a fully functional ecosystem where the token enhances their gaming experience.
Key features include:
Playable games at launch: Users can start playing and utilising their tokens immediately, engaging with a variety of games available now, including Pixel Survival.
AgentFi technology: Introducing financial agents within games, PLAY allows users to deploy games that create new earning opportunities and enhance engagement.
Telegram integration: By distributing games through Telegram, PLAY taps into a vast user base, enhancing accessibility and convenience for gamers worldwide.
BUILD PLAY development platform: Empowering developers to create and integrate their own games into the PLAY ecosystem.
The token’s supply and distribution details are publicly available.
John Nash, COO, PLAY said: “$PLAY is a cultural movement. Agents don’t have bank accounts. Gamers want to own their in-game items. Both need games to move onchain. The movement doesn’t stop until (3b,3t) – three billion gamers onchain, three trillion agents in-game.”
PLAY’s fair launch concept is backed by members in the digital assets space, including VirtualBacon. Their support emphasises how the company’s values — fairness, transparency, and community empowerment — align with those of the broader crypto community, fostering a more inclusive and supportive ecosystem within on-chain gaming.
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