It’s a time of reflection and anticipation at The Fintech Times throughout December, as we look back at key developments over the past 12 months and explore what lies ahead for 2025.
With a growing demand for personalised financial services, the integration of blockchain and a focus on sustainable investment strategies, the wealth management industry is undergoing significant change.
As neobanks expand their services into wealth management and new regulatory frameworks take shape, wealth managers are being challenged to innovate.
In today’s View from the Top, our industry experts share their insights on the trends, challenges as well as technologies shaping the future of wealthtech and wealth management.
Personalisation and the future of client-first services
Alex Choi, co-founder and CEO of FinanceHQ
Alex Choi, CEO of FinanceHQ, a platform that connects individuals with financial advisors, sees a future where technology is at the heart of creating more personalised and sustainable wealth management solutions.
“AI will continue to transform the wealth management industry, providing customised insights. I believe however that this will be beneficial to advisors who will be able to spend more personalised 1:1 time with clients, enabling them to focus more on client experience and less time tracking on research.”
Choi also predicts a shift towards financial wellness, integrating mental health support and spending habits analysis. “Financial management will extend beyond investments to encompass wellness and life planning,” he says.
With younger investors demanding more ESG-aligned portfolios, Choi notes: “Clients are continuing to demand greater transparency and portfolio options that align with their values.”
As the wealthtech space consolidates, Choi anticipates a shift towards customisable platforms that enhance operational efficiency. “Wealth management platforms will prioritise modular designs, allowing advisors to integrate seamlessly with third-party tools,” he also added.
Generational wealth transfer and hyper-personalisation
Raakhee Miller, president of technology at Siebert:
As the wealth management landscape becomes more personalised and tech-driven, Raakhee Miller, president of technology at financial services company Siebert Financial Corp, highlights how generational shifts and demand for impact investing will drive new trends.
“Baby Boomers are handing down $84trillion to Millennials and Gen Z. This isn’t just a shift in numbers – it’s a shift in mindset,” Miller explains. “These younger generations don’t just want returns; they want impact.”
She also commented: “There is no room for cookie-cutter. Companies that leverage AI to spit out portfolios tailored to your exact quirks—whether it’s impact investing, crypto, or improving financial wellness while making the experience as simple as ordering an Uber won’t just attract users – they’ll own them.
“Fintech is going to stop being a standalone thing and start blending into everything else. You’re buying a house on Zillow? Boom – your mortgage is sorted. Healthcare, education, retirement—every life event will have financial services baked into the experience.”
Seamless integration
Ian Horne, head of content Europe at Money20/20
Addressing shifts in consumer behaviour and expectations, Ian Horne, head of content Europe at Money20/20, sees 2025 as a pivotal year for wealthtech, driven by the need for seamless integration and broader service offerings.
“Winter… I mean wealthtech… is coming,” said Horne. “While it’s unclear whether this will be wealthtech’s breakthrough year, strong tailwinds are building, particularly in the D2C space, where AI, open banking and competition are reshaping client engagement.
“Neobanks like Revolut are expanding into investments and crypto, making it clear that customers increasingly expect these services, exposing a gap in traditional banking offerings.”
As wealth management becomes more intuitive, Horne believes embedded finance could play a key role.
“For institutional wealth, financial advisors and wealth managers now have an opportunity to engage clients more efficiently, potentially reclaiming space in advice, though regulatory frameworks are needed.
“Blockchain and tokenisation also hold promise, with tokenised bond funds leading the way and the potential for cheaper, faster trading, though broader asset tokenisation may take time. Ultimately, money is becoming more agile, and this shift could make assets more flexible and accessible, signaling a major development in the industry.”
Consolidation and customisation
Patric Glassell, chief growth officer at Kwanti
Patric Glassell, chief growth officer at Kwanti, a portfolio analytics solution, expects wealthtech consolidation to take centre stage in 2025, driven by the need for more customised solutions that integrate into advisors’ daily workflows.
“One standout moment in 2024 was the significant shift in pricing strategies by major wealthtech providers,” Glassell explains. “These changes, aimed at addressing evolving cost structures, sparked widespread backlash from advisors. The response highlighted a growing intolerance for misaligned value propositions and underscored the need for deeper industry accountability.”
Looking forward, Glassell predicts the coming year will likely see a narrowing gap between advisor expectations and the solutions offered by wealthtech firms.
“Advisors are raising their standards, focusing on tools that truly integrate into their workflows and deliver measurable results. This shift, combined with inflation and regulatory pressures, will drive consolidation in the industry, leaving only the most effective and adaptive players standing.”
AI copilots
John O’Connell, founder and CEO, The Oasis Group
In 2025, John O’Connell, founder and CEO at consulting firm The Oasis Group, sees artificial intelligence-powered tools playing a major role in enhancing the productivity and efficiency of wealth management.
“AI copilots in wealth management are designed to automate a variety of tasks such as client onboarding, portfolio and risk management and client communication,” he explain.
“I predict that wirehouses will deploy AI-powered wealth management copilots in 2025 that will provide massive productivity gains for their advisors. Registered investment advisors will have access to copilots from Cognicor and Arta Finance for their advisors.
“AI is no longer a future prospect but a present reality driving operational efficiency and improving client experience. I predict additional AI applications in financial planning and predictive analytics of client portfolios to emerge in 2025 as well.”
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