The small and mid-sized business (SMB) accounting, financial, HR and payroll technology provider, Sage, has expanded its Sage Embedded Services to the US and Europe after a successful launch in the UK.
Banks, fintechs and software platforms will be able to build accounting capabilities directly into their products as a result of the Sage service expansion. These businesses will reap a variety of rewards doing so, including the ability to make smarter business decisions, save time, ensure compliance and deliver branded accounting without the complexity or cost of developing their own solutions from scratch.
Embedded Services aims to equip platform partners with capabilities that deepen customer engagement, drive loyalty, and unlock sustainable growth through enhanced user experiences. It offers them a powerful way to differentiate their offerings by embedding accounting and compliance tools directly into their own products. This enables partners to meet more of their customers’ day-to-day financial needs while delivering a unified, seamless experience.
The expansion responds to a growing demand from small businesses for simplified business management capabilities embedded directly into their ecosystem within the applications they already use in daily operations. It enables access to key financial tools, like bookkeeping, reporting, and compliance, without switching platforms or disrupting existing workflows.
Gordon Stuart, SVP operations, fintech and embedded services at Sage
“Today’s small businesses are demanding seamless, all-in-one solutions that streamline daily operations and manage money in real time within their natural digital habitat,” said Gordon Stuart, SVP operations, fintech and embedded services at Sage. “By expanding Embedded Services across multiple regions, Sage is meeting the needs of banks and platforms looking to deliver accounting capabilities at the heart of the apps small businesses use every day.”
Benefits of Embedded Services
For platform partners, this is a chance to:
Accelerate time to market with Sage’s headless APIs, reducing development time and lowering technical barriers to build and maintain.
Deliver tailored solutions with modular accounting capabilities, matching their specific customer needs
Boost customer engagement by making their apps more useful, sticky, and central to daily workflows
Unlock new revenue streams through monetisable, value-added features
Embedded Services is designed specifically for organisations that build digital products used by self-employed individuals and small businesses such as online banks, fintech providers, and industry-specific software companies. The service is modular, allowing platform partners to directly embed:
Multi-dimensional general ledger
Real-time financial reporting
Customisable insights and analytics
Depending on the region, additional functionality such as carbon accounting, collaboration with accountants and more may be available. All features are modular and white-labelled, letting partners control how they’re branded and delivered while benefiting from Sage’s proven expertise.
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